In PR, everyone’s a copywriter. Now you know! Of course, not everyone has the word ‘copywriter’ in their job description but almost everything that happens in the average PR agency is founded on the written word.
The early days of blogging were a quaint mish-mash of personal diary entries and clunky corporate news digests, most featuring some seriously unattractive formatting and user-unfriendly navigation.
In the pantheon of life’s great fears, delivering a speech is right up there with heights, spiders and running out of battery on a Friday night.