Cullen Blog

How St Patrick’s Day became a global PR phenomenon

With parades and other high-profile events around the world, Ireland’s national holiday is now the centrepiece of an international brand-building campaign.

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Topics: St Patrick's Day, marketing, PR, tourism

The power of St Patrick's Day

This week, the eyes of the world are on Ireland. Thursday March 17th is St Patrick’s Day and, as is customary, Ireland’s patron saint will be celebrated far and wide.

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Topics: Blog, holiday, ireland, Irish, Our News, St Patrick's Day, promotion

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