Cullen Blog

McIlroy’s brand image strays off course

From a PR perspective, Rory’s round of golf with Donald Trump seems a little at odds with the brand image he has so carefully built up.

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Topics: branding, sport, PR

Why Camogie is the next big thing of Irish sport

With the Liberty Insurance All-Ireland Camogie Championship finals around the corner, Aoife McDonald looks at the sporting – and sponsorship – appeal of one of Ireland’s most popular female team sports.

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Topics: Blog, camogie, camogie association, Client News, liberty insurance, PR, sponsorship, sport

Another major win for Irish Women's Rugby

May 13, 2015 marked a historic day for women’s sport in Ireland – confirmation that the 2017 Women’s Rugby World Cup will be contested on Irish shores - both north and south of the Island. The IRFU announced that they successfully won hosting privileges and the country has been in a happy haze of celebration since the significant news arrived yesterday afternoon.

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Topics: Blog, business, PR, rugby, sponsorship, sport

Floodlight farce shows women’s sport still lags behind

We’re a sports-mad PR agency and have worked on all sorts of successful campaigns around rugby, soccer, golf, sailing and many other sports over the years.

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Topics: Blog, football, Our News, PR, rugby, sponsorship, sport, women

Stephanie Roche has just missed out on the FIFA Puskás Award

She came so close. This evening, in the salubrious surrounds of the elegant Kongresshaus in downtown Zürich, Ireland’s Stephanie Roche was announced as runner-up in the 2014 FIFA Puskás Award for the year’s best goal.

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Topics: awards, Blog, Continental, football, Our News, sport, Tyres

10 reasons why Stephanie Roche should win the Puskás Award

The winner of this year’s Puskás Award will be announced at FIFA’s glittery Ballon d’Or gala on 12 January and, unless you’ve been living in a cave, you’ll know that our very own Stephanie Roche is up against Robin Van Persie and James Rodriguez in the final shake-up. Whose goal will get the nod as the best of the year? We know who our money’s on – and here’s why.

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Topics: awards, Blog, Client News, Continental, football, nomination, sport, Tyres

Wonder goal helps boost women’s football in Ireland

We had the absolute pleasure of working with Republic of Ireland women’s international, 2014 FIFA Puskás award nominee and internet sensation Stephanie Roche in Dublin on Saturday last.

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Topics: awards, Blog, Client News, Continental, football, media, nomination, sport, Tyres

Agency on the ball for final fling

Our sports PR division was in its element at a sunny Aviva Stadium last Sunday, with not one but two clients involved in Irish football’s showpiece occasion – cup finals day!

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Topics: Blog, Client News, communications, Continental, cullen, football, Ford, PR, sport, Tyres

Dark day can lead to brighter things in 2014

Even in the over-populated pantheon of cruel Irish sporting defeats, Sunday 24 November 2013 will forever be remembered.

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Topics: Blog, ireland, rugby, sport

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