Less than a decade ago, PR had pretty much nothing to do with SEO – and vice versa. All that has changed. Let's take a look at how PR and SEO can work together for Irish SMEs.
When Google set about changing its all-important search algorithms, it placed a higher than ever priority on the relevance of content and the quality of links. This, more than anything, is why SEO must be part of your PR strategy.
Anyone writing for a living these days needs to know the basics of SEO (search engine optimization).
The early days of blogging were a quaint mish-mash of personal diary entries and clunky corporate news digests, most featuring some seriously unattractive formatting and user-unfriendly navigation.
We’re delighted to introduce our first guest blog, written by PRGN President Uwe Schmidt, which first appeared in this week's PR News.