More than 40 PR agencies from around the world, including sole Irish member Cullen Communications, were represented at the spring gathering of PRGN (Public Relations Global Network) in Washington, DC, last week.
Opening up the agency’s ‘recruitment’ file this week, it’s interesting to see how job descriptions have changed in PR over the past 10 years or so.
A positive PR campaign can boost the reputation and the bottom line of any small business, writes Phoebe Parlade.
So you’re not a full time copywriter – then again who is? These days we’re all in the publishing game to some extent, producing and packaging content for all sorts of audiences, channels and applications.
Tone of voice is a hugely important part of any brand, even though it’s something that doesn’t get discussed very often. Let’s discuss it now!
In this PR agency, we know good work when we see it. We’ve seen – and done – some really great PR over the past year, from Tourism Ireland’s masterful ‘Game of Thrones’ campaign to our own PRGN award-winning work on behalf of Ford and Continental Tyres, not to mention a huge CSR effort for the seafaring Row A-Round Ireland project. (More about that in 2016.)
Last week we blogged about how interesting and instructive it was to run the rule over the many PR projects submitted by our fellow PRGN member agencies as part of the Best Practice Awards 2015.
Well, we’ve been looking forward to this for a while. Dubai baby! Yep, we are in the sun-blasted business hub of the Middle East for the latest gathering of Public Relations Global Network (PRGN) – and it’s awards time.
Agency chief Owen Cullen recently appeared on RTE’s main lunchtime TV news bulletin, providing some insights about the current hot topic of rebranding.
Over the past year or two, the blogs we’ve posted that have generated the most activity and engagement – by a mile – have been the ones aimed at young graduates, young executives and anyone else considering Public Relations as a career.