A well-publicised social media spat has put the spotlight on the growing role and murky rules of influencer marketing.
With more and more people keen for a career in Public Relations, here are our six sure signs that you are cut out for a career in the industry.
This is a momentous week for thousands of 2016 Leaving Cert students ahead of the first round of CAO offers.
That's a question we hear a lot!
The early days of blogging were a quaint mish-mash of personal diary entries and clunky corporate news digests, most featuring some seriously unattractive formatting and user-unfriendly navigation.
We recently had the opportunity to work with one of our PRGN partners, Xenophon Strategies, in gathering video content at the annual IATA (International Air Transport Association) conference here in Dublin.
Having worked previously with the likes of Delta Airlines, Thomas Cook and FedEx, we jumped at the chance to team up with another aviation brand – Airlink – last week, thanks to our Washington DC-based PRGN partner, Xenophon Strategies.
In the pantheon of life’s great fears, delivering a speech is right up there with heights, spiders and running out of battery on a Friday night.
More than 40 PR agencies from around the world, including sole Irish member Cullen Communications, were represented at the spring gathering of PRGN (Public Relations Global Network) in Washington, DC, last week.
Opening up the agency’s ‘recruitment’ file this week, it’s interesting to see how job descriptions have changed in PR over the past 10 years or so.