Cullen Blog

McIlroy’s brand image strays off course

From a PR perspective, Rory’s round of golf with Donald Trump seems a little at odds with the brand image he has so carefully built up.

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Topics: branding, sport, PR

6 tips for doing a TV interview

Media training is one of our core PR services, and we have worked with many clients over the years to prepare them for situations – planned or otherwise – where they have to face the media.

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Topics: PR, Media training, TV

Why SEO must be part of your PR strategy

When Google set about changing its all-important search algorithms, it placed a higher than ever priority on the relevance of content and the quality of links. This, more than anything, is why SEO must be part of your PR strategy.

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Topics: PR, SEO, content, Creation, communications, quick guide

Why PR is effective for SMEs

Ireland’s burgeoning economy and booming start-up culture means there are countless small businesses competing to build awareness. Here’s why PR is a great way for SMEs to get noticed.

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Topics: PR

5 ways to make a good speech better

At some point in 2017, you will probably have to make a speech. A little extra work will ensure it’s the best speech you can possibly give.

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Topics: PR

Our top 10 PR highlights of 2016

As 2016 winds to a close, members of staff at Cullen Communications pick out their highlights and happiest moments of the year gone by.

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Topics: PR

Ryanair’s Michael O’Leary the main draw at midlands business event

Agency’s vastly experienced Events team busy last week as 600 business leaders gather for Michael O’Leary-fronted breakfast briefing, writes Aideen Ginnell.

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Topics: events, PR

Expanding our reach, PRGN-style

The autumn gathering of PRGN was an excellent opportunity to catch up with our partner agencies – more than 50 in total – from around the world, writes OWEN CULLEN.

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Topics: PR

5 characteristics of successful PR pros

A lot of people want to get into Public Relations these days. More journalists are making the crossover, more graduates are entering the industry, more students are selecting PR as their course of choice. We work in one of Ireland’s boom sectors.

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Topics: PR

Silver lining for 'Row A-Round Ireland' at PRGN awards

The autumn gathering of Public Relations Global Network (PRGN) took place in sunny Lisbon last week, with a busy three-day programme culminating in the presentation of this year’s Best Practice awards.

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Topics: PR, awards, PRGN, CSR

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