Cullen Blog

How St Patrick’s Day became a global PR phenomenon

With parades and other high-profile events around the world, Ireland’s national holiday is now the centrepiece of an international brand-building campaign.

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Topics: St Patrick's Day, PR, tourism, marketing

Online row could change the rules of influencer marketing

A well-publicised social media spat has put the spotlight on the growing role and murky rules of influencer marketing.

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Topics: social media, influencers, blogging, public relations, marketing

5 rules of rebranding

We’ve worked for many years with National Newspapers of Ireland (NNI), the trade body for Ireland’s newspaper industry – agency founder Frank Cullen actually helped to spearhead the establishment of NNI in 1985 and we have maintained close ties ever since.

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Topics: Blog, branding, marketing, PR, rebranding, tips

Branding battle is last throw of the dice for tobacco industry

As communications professionals, we place a high value on the concept of intellectual property and we do our best – always – to protect our clients’ investment in their corporate branding and identity.

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Topics: advertising, Blog, branding, industry, marketing, packaging, tobacco

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