Cullen Blog

What the PR industry can learn from Elmore Leonard

The American novelist Elmore Leonard died on 20 August last year, at the grand old age of 87. He began his career as an advertising copywriter in the 1920s before moving into fiction, first writing a series of western novels and then finding his true calling – and his unique voice – in the crime genre.

Read More

Topics: Blog, blog, content, copywriting, work, PR

Big up your blogging in one, two, three…

Everyone’s blogging these days. Case in point? You’re now reading a blog post about blogging. In almost every job, across every sector, at every level, people are expected to produce content that explains and attracts in equal measure.

Read More

Topics: Blog, blog, blogging, content, copywriting, Our News, PR

SEO writing for non-robots

We posted something recently on the facts and fiction of writing for SEO, and it seems to have really struck a chord with the PR community.

Read More

Topics: Blog, content, copywriting, keywords, SEO

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all