The American novelist Elmore Leonard died on 20 August last year, at the grand old age of 87. He began his career as an advertising copywriter in the 1920s before moving into fiction, first writing a series of western novels and then finding his true calling – and his unique voice – in the crime genre.
Everyone’s blogging these days. Case in point? You’re now reading a blog post about blogging. In almost every job, across every sector, at every level, people are expected to produce content that explains and attracts in equal measure.