Cullen Blog

Resolve to write better in 2018

In PR, everyone’s a copywriter. Now you know! Of course, not everyone has the word ‘copywriter’ in their job description but almost everything that happens in the average PR agency is founded on the written word.

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Topics: writing, copywriting, content, PR

Why SEO must be part of your PR strategy

When Google set about changing its all-important search algorithms, it placed a higher than ever priority on the relevance of content and the quality of links. This, more than anything, is why SEO must be part of your PR strategy.

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Topics: PR, SEO, content, Creation, communications, quick guide

7 simple SEO writing tips

Anyone writing for a living these days needs to know the basics of SEO (search engine optimization).

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Topics: Blog, content, copywriting, Google, PR, Search, SEO, Wordpress, Yoast

6 building blocks for better blogging

The early days of blogging were a quaint mish-mash of personal diary entries and clunky corporate news digests, most featuring some seriously unattractive formatting and user-unfriendly navigation.

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Topics: Blog, blog, blogging, content, copy, PR, public relations, SEO, tips, writing

7 simple speech writing tips

In the pantheon of life’s great fears, delivering a speech is right up there with heights, spiders and running out of battery on a Friday night.

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Topics: Blog, content, Our News, PR, public relations, speech, tips, writing

7 ways to spring-clean your copy

So you’re not a full time copywriter – then again who is? These days we’re all in the publishing game to some extent, producing and packaging content for all sorts of audiences, channels and applications.

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Topics: Blog, content, copy, copywriting, PR, public relations, tips

Want to break into PR? Work on your writing skills

We’ve blogged before about the qualities and characteristics required to forge a successful career in Public Relations. An ability to think strategically. A good understanding of the media. An appetite for continuous learning. Some skills you can learn, others you’re born with.

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Topics: Blog, content, copywriting, PR, Public, Relations

Paywalls paying off as newspapers now earn more from subscribers than advertisers

Something profoundly significant has taken place in the global newspaper industry; a change that has been in the making for some time is now, finally, here.

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Topics: advertising, Blog, content, media, newspapers, strategy

Agency chief interviewed by 'PR Week'

Agency MD Owen Cullen sat down recently with industry bible ‘PR Week’ and gave his views on tech, talent and trends in post-recession Dublin, all from the perspective of a leading independent PR agency.

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Topics: Blog, communications, content, cullen, Our News, PR, PRGN, Public, Relations

Six steps to writing a good speech

Speaking in public is rarely anything less than an ordeal. For some people it’s a mildly unpleasant experience that has to be got through, like a driving test or the proverbial trip to the dentist. For others it’s quite simply a fate worse than death.

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Topics: Blog, blog, content, copywriting, Our News, PR, speech

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