In PR, everyone’s a copywriter. Now you know! Of course, not everyone has the word ‘copywriter’ in their job description but almost everything that happens in the average PR agency is founded on the written word.
When Google set about changing its all-important search algorithms, it placed a higher than ever priority on the relevance of content and the quality of links. This, more than anything, is why SEO must be part of your PR strategy.
Anyone writing for a living these days needs to know the basics of SEO (search engine optimization).
The early days of blogging were a quaint mish-mash of personal diary entries and clunky corporate news digests, most featuring some seriously unattractive formatting and user-unfriendly navigation.
In the pantheon of life’s great fears, delivering a speech is right up there with heights, spiders and running out of battery on a Friday night.
So you’re not a full time copywriter – then again who is? These days we’re all in the publishing game to some extent, producing and packaging content for all sorts of audiences, channels and applications.
We’ve blogged before about the qualities and characteristics required to forge a successful career in Public Relations. An ability to think strategically. A good understanding of the media. An appetite for continuous learning. Some skills you can learn, others you’re born with.
Something profoundly significant has taken place in the global newspaper industry; a change that has been in the making for some time is now, finally, here.
Agency MD Owen Cullen sat down recently with industry bible ‘PR Week’ and gave his views on tech, talent and trends in post-recession Dublin, all from the perspective of a leading independent PR agency.
Speaking in public is rarely anything less than an ordeal. For some people it’s a mildly unpleasant experience that has to be got through, like a driving test or the proverbial trip to the dentist. For others it’s quite simply a fate worse than death.