Cullen Blog

McIlroy’s brand image strays off course

From a PR perspective, Rory’s round of golf with Donald Trump seems a little at odds with the brand image he has so carefully built up.

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Topics: branding, sport, PR

10 tips on tone of voice

Tone of voice is a hugely important part of any brand, even though it’s something that doesn’t get discussed very often. Let’s discuss it now!

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Topics: agency, Blog, brand, branding, communications, PR, public relations, tone

5 rules of rebranding

We’ve worked for many years with National Newspapers of Ireland (NNI), the trade body for Ireland’s newspaper industry – agency founder Frank Cullen actually helped to spearhead the establishment of NNI in 1985 and we have maintained close ties ever since.

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Topics: Blog, branding, marketing, PR, rebranding, tips

Branding battle is last throw of the dice for tobacco industry

As communications professionals, we place a high value on the concept of intellectual property and we do our best – always – to protect our clients’ investment in their corporate branding and identity.

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Topics: advertising, Blog, branding, industry, packaging, marketing, tobacco

The Six Nations: hard to put a value on this amazing brand

The 2015 RBS Six Nations will kick off this Friday evening amid the usual flurry of excitement, anticipation, daffodil-toting supporters and solemnly-epic BBC teaser ads. It’s that time of year again, and we couldn’t be happier.

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Topics: Blog, branding, Nations, sponsorship, rugby, Six, TV

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