Blogging is without doubt one of the most powerful and important communications tools in today’s brand-driven world.
The early days of blogging were a quaint mish-mash of personal diary entries and clunky corporate news digests, most featuring some seriously unattractive formatting and user-unfriendly navigation.
Everyone’s blogging these days. Case in point? You’re now reading a blog post about blogging. In almost every job, across every sector, at every level, people are expected to produce content that explains and attracts in equal measure.