A well-publicised social media spat has put the spotlight on the growing role and murky rules of influencer marketing.
Blogging is without doubt one of the most powerful and important communications tools in today’s brand-driven world.
The early days of blogging were a quaint mish-mash of personal diary entries and clunky corporate news digests, most featuring some seriously unattractive formatting and user-unfriendly navigation.
Everyone’s blogging these days. Case in point? You’re now reading a blog post about blogging. In almost every job, across every sector, at every level, people are expected to produce content that explains and attracts in equal measure.