The new Ford EcoSport is set to feature in an innovative series of webisodes on Today FM’s Louise Duffy Show.
Host Louise Duffy, who has signed up as an EcoSport Advocate, will showcase Ford’s smart new SUV in a series of clips focussing on the vehicle’s agility, affordability and dazzling technology. The clips will be available to stream or download.
Speaking to PR firm Cullen Communications – which represents Ford Ireland – radio star Louise Duffy said: “The EcoSport is a great car. I love the high tech AppLink capabilities and the text reading facility is ideal for someone like me who has to be constantly in touch”.
As part of the promotion, the new Ford EcoSport went on display in the window of Clerys department store in Dublin, from where a special outside broadcast also took place.
The EcoSport’s AppLink technology, a first for the motor industry, enables drivers to access and voice-activate apps from their smartphone, including Spotify, TomTom and Hotels.com.
Cullen Communications handles PR for Ford Ireland