We’ve worked with Continental Tyres for more than 20 years, and have devised and executed countless safety-related campaigns on behalf of the German tyre manufacturer during that time.
More than 40 PR agencies from around the world, including sole Irish member Cullen Communications, were represented at the spring gathering of PRGN (Public Relations Global Network) in Washington, DC, last week.
Opening up the agency’s ‘recruitment’ file this week, it’s interesting to see how job descriptions have changed in PR over the past 10 years or so.
A positive PR campaign can boost the reputation and the bottom line of any small business, writes Phoebe Parlade.
This week, the eyes of the world are on Ireland. Thursday March 17th is St Patrick’s Day and, as is customary, Ireland’s patron saint will be celebrated far and wide.
So you’re not a full time copywriter – then again who is? These days we’re all in the publishing game to some extent, producing and packaging content for all sorts of audiences, channels and applications.
Tone of voice is a hugely important part of any brand, even though it’s something that doesn’t get discussed very often. Let’s discuss it now!
As 2015 comes to an end, we’d like to send festive greetings to everyone who has played a part in our year.
In this PR agency, we know good work when we see it. We’ve seen – and done – some really great PR over the past year, from Tourism Ireland’s masterful ‘Game of Thrones’ campaign to our own PRGN award-winning work on behalf of Ford and Continental Tyres, not to mention a huge CSR effort for the seafaring Row A-Round Ireland project. (More about that in 2016.)