Cullen Blog

How St Patrick’s Day became a global PR phenomenon

With parades and other high-profile events around the world, Ireland’s national holiday is now the centrepiece of an international brand-building campaign.

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Topics: St Patrick's Day, marketing, PR, tourism

Electronomous 2018 offers tantalising glimpse at future of car-tech

The automotive industry is now the ‘mobility space’ and it’s changing at breakneck speed. In a few weeks, Electronomous will put the spotlight on what those changes are – and how they will affect how we get from A to B.

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Topics: automotive, technology, event

Online row could change the rules of influencer marketing

A well-publicised social media spat has put the spotlight on the growing role and murky rules of influencer marketing.

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Topics: blogging, marketing, public relations, social media, influencers

Resolve to write better in 2018

In PR, everyone’s a copywriter. Now you know! Of course, not everyone has the word ‘copywriter’ in their job description but almost everything that happens in the average PR agency is founded on the written word.

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Topics: content, copywriting, writing, PR

Highlights of a busy year in PR

Today marks the winter solstice, the day of least daylight in the calendar year. From tomorrow, the evenings will start getting longer – imperceptibly at first, but gradually, we will emerge from winter and into the spring of a new year.

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Topics: enterprise rent-a-car, Ford, PR, 2017

Equifax jobs boost for Dublin's thriving tech sector

On the client front, this week’s jobs announcement by information specialist Equifax gave us the opportunity to put the spotlight on Ireland's booming IT sector.

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Topics: ireland, jobs, PR, Equifax, announcement

Considering a career change? Consider PR

Having emerged from the economic doldrums, Ireland today finds itself with one of the fastest-moving recruitment markets in all of Europe. For anyone considering a career change, this is great news.

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Topics: jobs, careers, PR, recruitment

Agency wins double PRGN gold

Cullen Communications has won two Gold Awards for Excellence at the 2017 PRGN (Public Relations Global Network) Awards in Kyoto, Japan.

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Topics: awards, Ford, PR, PRGN

5 tips for overcoming writer's block

Anyone facing the dreaded blank page can use these tips for overcoming writer's block.

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Topics: copywriting, writing, PR, tips, writers, block

Ophelia blows Ireland into crisis communications mode

Safety-first response of Irish business community demonstrated textbook crisis management approach.

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Topics: communications, crisis, management

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