2017 is set to be another record-breaking year for tourism in Ireland, but an increasing number of overseas companies are also visiting our shores – and staying put.
Happy St Patrick’s Day! If you are an Irish citizen, or one of the estimated 80 million people around the world who can claim Irish ancestry, then today is a day to celebrate and be proud.
In cities around the globe, St Patrick’s Day parades will be taking place to mark our national holiday, giving the Irish diaspora – one of the biggest of any nation – its annual opportunity to turn the world green. (This year, One World Trade Center in New York will actually be turning green to mark the occasion.)
100 years of Ford in Ireland
Here at home, the Dublin parade will grab most of the headlines but it’s the parade in Cork we’re keeping an eye on. This year, our client Ford celebrates 100 years in Ireland and we’ve been helping them to participate in their home city's parade: a proud moment for a company founded by the son of an Irishman.
Also in Ireland, more overseas workers than ever before will get their first taste of an ‘authentic’ St Patrick’s Day. Ireland is now home to more than 1,200 overseas firms, with more and more companies now actively considering the ‘Emerald Isle’ as a potential new base for their European operations.
And why wouldn’t they? After all, according to the IDA, Ireland is now home to:
- 9 of the top 10 global software companies
- 9 of the world’s top 10 pharmaceutical companies
- 13 of the world’s top 15 medical technology companies
- 9 of the top 10 US information & communications technology companies
- 15 of the world’s top 25 financial services firms
Ireland is 1st in the world for inward investment by quality and value and 1st in Europe for inward investment jobs per capita (source: IBM Locations Trends Report).
We’ve seen this at first hand, having worked with the global information solutions provider Equifax last year. Equifax was launching its new IT centre in Dublin, and we were brought in to provide corporate PR support and local consultancy to ensure the launch was a success.
Reasons to choose Ireland
For Equifax – and many others – there are a number of compelling reasons to choose Ireland
- A young, highly educated and extremely flexible talent pool
- A business-friendly environment with a highly resilient supply chain
- An English-speaking gateway to the EU in these uncertain Brexit times
- An outstanding education system with a high proportion of third-level graduates
- A stable tax regime that is favourable to business
- Plenty of space for companies to establish and expand
- A beautiful climate with warm sunshine all year round
Okay, we were kidding on the last one. But our stellar track record in attracting foreign direct investment underlines the many benefits and advantages to doing business here. So if your company – or client – is considering a new European headquarters, you really should be looking at Ireland.
Today though, it’s not about business – it’s about pleasure! On this day, an estimated 13 million pints of Guinness will be consumed, and we intend to be among that number. From all at Cullen Communications, we wish our friends and partners around the world a very happy St Patrick’s Day.