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Expanding our reach, PRGN-style

The autumn gathering of PRGN was an excellent opportunity to catch up with our partner agencies – more than 50 in total – from around the world, writes OWEN CULLEN.

As always, the two-day session focussed strongly on what is happening in all our key markets; best practices; new business development and finding opportunities for agencies to work together.

Collaboration is one of the main benefits of PRGN membership, as we’ve discovered many times since joining. In the past year alone we had the opportunity to work with a major aviation client – Airlink – thanks to our Washington DC-based partner, Xenophon Strategies.

We’ve also worked with the likes of FedEx, Elavon and Delta Airlines through our PRGN connections, adding local expertise to projects with an international dimension and building valuable new relationships along the way.

This combination of global knowledge and local insights is very attractive to clients, and it’s a benefit that can only increase as PRGN continues to grow.

We were delighted, then, to welcome a total of five new agencies to the network in Lisbon, four based in Europe and one in North America:

  • Ad verum (Lithuania) Strategic communications for clients across all Baltic states: Lithuania, Latvia and Estonia. Clients include Dell, Wizz Air, Nike and Bosch.
  • Ardency Consulting (Bulgaria) Full-service marketing and PR with clients including AIG, Continental, Holcim, Cargill, Hewlett-Packard, Oracle and the Bulgarian Stock Exchange.
  • Media Profile (Canada) Toronto-based full-service, independent PR firm, named PR Agency of the Year 2016 by Canada’s Strategy
  • Scandinavian Communications (Denmark) Copenhagen-based corporate communications specialist for clients across Denmark, Sweden, Norway and Finland.
  • Two cents (Belgium) Brussels-based corporate PR and marketing operating across a range of sectors including the construction and real estate industries.

At a stroke, the addition of these agencies provides us with a strategic presence in all five local markets. The GDP value of Canada, for instance, represents 2.5% of the global economy so having a partner in Toronto is potentially of immense value.

In turn, we are in a position to assist and advise any of our PRGN partners whose clients may be looking towards Ireland, e.g. financial or tech firms setting up a European headquarters. The model is the same – global knowledge, local expertise.

The next meeting of PRGN takes place in April 2017 in Dallas, Texas. Looking forward to it already!

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Owen Cullen is Managing Director of Cullen Communications. For more information about PRGN contact Owen on (01) 668 9099

Topics: PR

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