On the client front, this week’s jobs announcement by information specialist Equifax gave us the opportunity to put the spotlight on Ireland's booming IT sector.
We first collaborated with Equifax last year, handling the PR launch of the US firm's new IT centre in Dublin. That the company is back in recruitment mode less than 12 months later, seeking to double its Irish workforce no less, is evidence that things are going rather well.
“We said last year that we were betting on Dublin to deliver the talent we need, and that bet has paid off significantly,” said Paul O’Dwyer, who heads the company’s impressive facility on Sir John Rogerson’s Quay. “It has been a whirlwind year of rapid growth and we are now going back into the recruitment market with a further 150 vacancies to fill.”
Even in today’s accelerating economy, 150 new jobs are a big deal. In PR terms, it’s an opportunity to generate widespread, positive coverage – and so it proved. The announcement, which was attended by Minister of State for Employment, Pat Breen TD, was covered across all media channels including national press (print/online) and broadcast.
The bigger picture here is about Ireland’s place in the global scheme of things. Even as Brexit uncertainty swirls and Donald Trump name-checks us in relation to a new tax bill aimed at bringing investment back to the US, this week is further evidence that for all the big players, Dublin is still the place to be.
Equifax "bolstering Dublin's reputation as tech hub"
“Equifax has greatly bolstered Dublin’s reputation as a tech hub within Europe by choosing to double its Irish workforce just a year after opening its Dublin IT facility,” said Martin Shanahan, CEO of IDA Ireland. “This expansion also demonstrates that Ireland has both the necessary business infrastructure and talent pool to continue to attract global services companies here.”
If that sounds a little like the party line, take a stroll through Dublin’s docklands to see the evidence. The streets are teeming with young, skilled, IT workers who provide the horsepower to the city’s booming tech sector. The proof is there. This is where the action is.
The Irish economy grew by almost 6% in the second quarter of 2017, with two in three Irish firms now actively aiming to expand their business in the coming years. A rising tide may lift all boats, but it’s clear that the digital sector is now a key driver in our national growth.
Meanwhile, as we continue to tot up the media coverage, Equifax is now hiring. The company aims to fill all 150 vacancies over the coming 12 months – bringing its total Irish workforce to 350 – and are looking mainly for talented software engineers, business analysts and other IT specialists.
Another successful day in the life of a PR agency, and we look forward to working with Equifax again soon.
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