Cullen Communications is Ireland’s sole member of the prestigious PR alliance, which offers clients local knowledge backed up by glocal expertise.
The spring gathering of PRGN (Public Relations Global Network) took place in Dallas, Texas recently, as the international alliance of independent PR agencies launched a new website while celebrating hitting the 50-member mark.
As Ireland’s sole member of the invitation-only network, we were represented at the meeting by MD Owen Cullen, who says the new website (www.prgn.com) is a powerful tool both for companies seeking PR support as well as PR professionals.
“The new site incorporates powerful search functionality to help companies find the right expertise in the right location anywhere in the world,” Owen said on his return to Dublin. “It also provides excellent tools and templates for PR pros while serving as one of the first international job search banks for the industry.
“The new site really underlines the USP of this great network,” he added. “That is to say, global knowledge combined with local insight, extending to all the major markets in the world. We’re proud to be part of the network and delighted to be able to offer PRGN’s strengths and benefits to our clients, both current and future.”
Changing PR trends
Also on the agenda in Dallas was the election two new member agencies – North Carolina-based S&A Communications and asoluto of Vienna, Austria – bringing PRGN’s total membership to 50 independently-owned agencies.
With more than 900 professionals in 50 locations around the world (19 in Europe alone, including ourselves), PRGN is now one of the biggest and most influential PR networks in the world.
The Dallas get-together featured a number of workshops and knowledge-exchange sessions, giving agency representatives an opportunity to discuss the changing face of the PR industry around the world.
“It’s very useful to hear what other independent PR firms, and their clients, are doing and trying in today’s marketplace,” said Owen Cullen. “We are all more or less in the same boat, trying to keep our existing clients happy while bringing in new business, so this knowledge exchange is a really valuable aspect of PRGN membership.
“We have a very close relationship with our PRGN partners, particularly those in the US and Europe, and we’ve collaborated on many successful projects in the past,” Owen said. “It definitely adds another string to our bow, for example when working with a multinational client that is setting up in Ireland.”
Through our PRGN connections, Cullen Communications has worked with the likes of FedEx, Delta Airlines and Airlink while our global credentials helped us to secure a major project with Equifax, which set up a new IT centre in Dublin last autumn.
Founded in 1992, PRN is planning to celebrate its 25-year anniversary later this year – we can’t wait!
Like to know more about PRGN? Contact us today for a free consultation.