Everyone’s blogging these days. Case in point? You’re now reading a blog post about blogging. In almost every job, across every sector, at every level, people are expected to produce content that explains and attracts in equal measure.
But not everybody is a writer. How many people even have the words ‘copy’ or ‘content’ as part of their job description? Probably only a fraction of those who – at this very moment – are trying to eke out 600 words on the phenomenon of this, that or the other.
Then again, you don’t have to be a ‘writer’ to produce engaging, insightful content, as our ground-breaking rugby-meets-spread-betting blog for CMC Markets showed. You just need to know your stuff, know your audience – and know what it takes to update your blog on a regular basis. Let’s run through those three principles in a tiny bit more detail.
Know what you want to say
This is the easiest one, since you of all people know exactly what you’re writing about. You don’t need to be a pro writer to blog about a subject you know intimately – you just write from the heart, ideally in a conversational way that allows your personality to shine through the words. Get help with the grammar if you need to, but make sure it’s your voice coming through loud and clear.
Know who you’re saying it to
If you know your subject matter inside out, chances are you know who’s going to be reading about it. This will help you decide how much detail to include; what topics and angles to focus on; what to leave in and what to leave out. Put yourself in your reader’s place before, during and after you’ve written your blog. Oh – and allow your readers to post comments.
Keep it coming
The best and most followed blogs are the ones that are regularly updated. You need to be posting every few days, which means you need to be thinking about your blog every day. Get into the habit of jotting down possible topics and ideas; you might even want to start carrying a notebook around with you. Whatever helps to keep the words flowing!
Those are our three simple steps to better blogging. There are about a million other tips you can find (you won’t have to look far) but whether you’re starting out or brushing up on your blogging, these out to help. Happy writing!