Agency provides PR push for Row A-Round Ireland bid

Cullen Communications is delighted to have thrown our support behind an excellent new CSR initiative that will see a crew of 20 amateur rowers attempting to circumnavigate the island of Ireland to raise funds for Cystic Fibrosis Ireland (CFI).

‘Row A-Round Ireland’ is the brainchild of Wicklow-based maritime enthusiast Ger Crowley, whose team of 20 hardy rowers will set off from Bray later this month on a round trip of some 1000 nautical miles. The crew will row in relays, stopping off at 50 designated points around the Irish coast, raising awareness – and funds – for a very worthy cause.

Ireland has the highest incidence of Cystic Fybrosis in the developed world, with around 1 in 1600 births here affected by the fatal genetic disease.

We’ve agreed to help promote the Row A-Round Ireland cause as the team makes its way around the island, contending with tricky tides, the notorious Irish weather as well as some of the most treacherous bodies of water in this part of the world including Donegal Bay, which comprises some 30 miles of the open Atlantic Ocean.

“It’s going to be tough alright, some very challenging stretches of water to be navigated with unpredictable weather at all times,” says Ger Crowley, who built the 15ft skiff that will make the journey. “Luckily we’ll have the support of a shore-based crew plus cover boats that will escort the main boat on some of the more challenging legs.”

They’ll also have Joey.

Joey is Ger’s faithful labrador, team mascot and honorary coxswain who has a regular spot in the stern of the boat and who, according to his owner, wouldn’t miss this one for the world. We have a feeling Joey will do the PR campaign no harm either!

The Row A-Round Ireland team aims to set off on 30 May, with each two-person crew rowing up to 20 miles per day and contributing around 100 miles each towards the overall voyage. Although the journey will consist of 50 one-day legs, the fickle Irish weather means the crew has allowed 120 days to complete the challenge safely.

The team is counting on local community support along the way, with many members of the maritime community including rowing, sailing and diving clubs around the country having pledged their support by offering food, accommodation as well as valuable advice and local knowledge.

We’ll also be doing our bit to stir up as much awareness as possible in the shape of media interest, with some notable national press coverage already in the bag.

Can you help? If you’d like to support Row A-Round Ireland and donate to Cystic Fybrosis Ireland, go here.

Alternatively, if you’re interested in signing up as a sponsor click here.

The rowers are ready. Good luck to them. We’ll keep you posted.

Topics: Blog, CSR, Our News, charity, Client News, Cullen Communications, PR

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