Cullen Blog

Agency partners with Ford to welcome new Mondeo

Cullen Communications was in the thick of things as the much-anticipated new Ford Mondeo was launched to dealers, fleet customers and media at the Powerscourt Hotel last week.

An eye-catching blend of technology and craftsmanship, the new Mondeo has been widely tipped to significantly grow Ford’s share of the important family/executive segment in 2015 and beyond. You can get all the facts on Ford’s new arrival right here.

While guests were getting their hands on the car – each day included a drive route and interactive tech module – behind the scenes, Cullen Communications was also stage-managing a reveal that included the brilliant Dublin Gospel Choir and not one, not two, but three different models being introduced on stage.

Two gleaming new Mondeos were joined on stage by the revamped Ford Focus, the first one of its kind to be seen in Ireland, and another contributing factor to the upbeat, confident mood in the Ford camp.

The general consensus is that new Mondeo and Focus are the icing on Ford’s cake; two hugely popular volume cars that will give the Cork-based manufacturer a massive boost as we enter the run-in to the January market.

It’s hard to disagree. We’ve worked with Ford for many years, and their 2015 line-up of cars (and commercials) looks as good as they’ve ever had. Add their ‘Go Further’ sale and Swappage offers into the mix and it’s easy to see why the blue oval, right now, is in the pink. Watch them go.

Meanwhile, although the spotlight was trained firmly on new arrivals, the announcement of a departure from Ford HQ also created headlines last week. After 35 years with the company, including 14 as its Chairman and Managing Director, Ford Ireland chief Eddie Murphy announced that he is to retire at the end of the year.

Eddie will be succeeded by current National Sales Director, Ciarán McMahon, himself a long-serving Ford employee having joined the company in 1987.

We’d like to wish both Eddie and Ciarán the very best of luck as they prepare to embark on new adventures.

Cullen Communications handles PR for Ford Ireland