Agency eyes Olympic glory with Paulank Brockagh

As an agency with a specialized Sports PR division, we were already looking forward to the 2016 Olympic Games in Rio.

Excitement is at fever pitch as the great Paulank Brockagh – bred by none other than agency founder Frank and Paula Cullen – will take part in the Equestrian schedule.

Former Badminton winner

It’s been just over two years since Paulank Brockagh, ridden by Australian Sam Griffiths, shot to fame by becoming just the fourth mare in history to win the coveted 2014 Badminton title. (One of the toughest Badmintons ever; “a battlefield” according to the Daily Telegraph.)

Now the Cullen-bred horse is in Brazil for a shot at Olympic glory, again with Sam Griffiths on board representing Team Australia. Paulank Brockagh will compete in the gruelling three-day event category, widely tipped to be one of the most fiercely-contested of the equestrian events.

She will take part in the Individual/Team Dressage event this Saturday and Sunday.

Family connection

“It’s a real thrill to have a close family connection to such a massive international sporting event,” said agency chief Owen Cullen. “Our family has been prolific breeders of performance horses for many years but this is the first time we’ve been represented at the Olympics.

“Cullen Communications actually sponsored Paulank Brockagh for a time before she went to Sam Griffiths in the UK,” said Mr Cullen. “She’s a fantastic mare, incredibly brave and intelligent, and it would be a very special achievement if she brings back a medal.”

Agency’s sporting links

Somewhat surprisingly, given the profile and achievements of Paulank Brockagh, equestrianism is perhaps the least-known of Cullen Communications’ sporting links.

The agency counts Continental Tyres among its client roster and as such manages the tyre-maker’s partnership with the Football Association of Ireland, where it is the leading sponsor of women’s football in Ireland.

Cullen Communications is also synonymous with rugby. Agency Chairman and former Irish international Leo Cullen is one of Leinster Rugby’s most decorated ever players, having led the province to an unprecedented three Heineken Cups in four years. Leo is now Head Coach of Leinster.

“It’s true that our equestrian background probably flies under the radar a little bit,” said Owen Cullen. “The Cullen family and my parents Frank and Paula would be very well known in equestrian circles alright but the link to the agency is not as well known.

“If Paulank Brockagh wins a gold medal for Australia you can expect to hear a lot more about our role in her development though!”

Good luck to Paulank Brockagh and Sam Griffiths representing Team Australia, and to all the Team Ireland athletes as well.

To find out more about our how our Sports PR division can get working for your brand, please contact us.

Topics: Blog, Cullen Communications, Equestrian, Horse Sport Ireland, Olympic Games, Olympics, Paulank Brockagh, Rio, Sam Griffiths, Team Australia, Team Ireland

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