This Friday (13 April), Cullen Communications will be one of more than 500 businesses around Ireland taking part in National Workplace Wellbeing Day.
To mark the occasion, and promote a little well-being among our own team, we’re taking the afternoon off to go for a healthy cycle in Dublin’s Phoenix Park (pictured), the biggest enclosed public park in any capital city in Europe.
2018 will likely be the biggest Workplace Wellbeing day yet, as more companies – of all sizes and operating across all sectors – get on board. Participating companies will be working out at the gym, going on cycling trips, doing yoga in the boardroom, running, swimming, walking, you name it.
As the first country in Europe to designate a day in honour of workplace wellbeing, it’s fair to say that Ireland is leading the way on this important issue. The growing popularity of the movement is clear recognition that employee wellbeing really matters.
Of course, workplace wellness always mattered – it’s just that nobody really talked about it! From our own experience, though, and from working with some truly exceptional clients, we have come to realise that wellbeing doesn’t just happen (or not), it can be grown and generated if the desire is there.
Achieving a state of wellbeing requires a collective and continuous effort. Everyone has to buy into it.
It is an effort, but it’s worth it on so many levels. Workplace wellbeing is not just a ‘nice to have’. It can give an organisation real, tangible business benefits; it can even come to represent a brand’s USP.
Studies have repeatedly shown that happy, harmonious workplaces are likely to be far more productive than organisations that do not prioritise employee wellbeing. A high level of workplace wellness also makes it easier for companies to recruit talent, as well as retaining existing personnel. Workplace wellbeing? Win-win.
All of which is to say that if you call us this Friday afternoon, we won’t be picking up! We’ll be spinning through Phoenix Park admiring the wild deer, Aras an Uachtaráin (residence of the President of Ireland), the zoological gardens and all the other sights and sounds of spring.
Happy Workplace Wellbeing Day!