With more and more people keen for a career in Public Relations, here are our six sure signs that you are cut out for a career in the industry.
You’re a great communicator
PR is all about communications, so it stands to reason that its best people are brilliant communicators.
Your verbal skills also need to be pretty good, as well as your presentation skills and even your visual literacy.
You have a talkative streak
Speaking of those verbal skills…
We’ve blogged before about the need for PR practitioners to have social skills – not just social media savvy but actual social skills.
One of the sure signs you're suited to PR is that you're a people person. After all, in the average day the average PR executive probably spends more time talking than anything else.
So if you’re fond of the chat, chances are you’d fit in well at the average PR agency.
You’re curious about the world around you
When a company takes on a PR agency, there’s usually a specific brief based on agreed targets and objectives.
What is rarely in the brief is the sort of ‘eyes and ears’ service that the best PR firms provide.
A good agency is constantly thinking about its clients, scanning the market for news and developments of interest, alert to any opportunity that can be turned into a PR win.
This requires the sort of curiosity that killed the proverbial cat. Have you got the eyes and ears for PR?
You love to learn
There was a time when press releases were cranked out on typewriters, photocopied and posted to news departments.
PR has changed a bit since those days, and the industry continues to change at an incredible rate.
Another of the sure signs that PR is for you is a willingness to absorb new information and skills that keep you ahead of the game.
You’re into media, old and new
Within that changing landscape, traditional media still has an important role to play and media relations skills are a vital tool for any PR practitioner.
An effective media relations campaign can generate third party endorsement via media mentions and this can add immense value to any brand.
Knowing how the media works, and knowing how to work the media, will always be important.
Creativity is part of your make-up
PR is often described as ‘hard working’ and it’s true, a lot of what we do is about effort. Making the calls, following up, networking, meeting, pitching, pushing, promoting.
There’s plenty of leg-work in this business.
However, there’s also a need for bright, brilliant strategic ideas – and there always will be.
Creativity is the bedrock on which all successful PR campaigns are founded and it’s a trait shared by all successful professionals, young and old.